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A friendly contest for Hook All Week Pack

Hook underwear launches a new contest that will last until Christmas. A value of USD $239.00, the All Week Pack offers gives you a week off laundry : the dream of every man.  With a pair of undies ...

Questions to ask when buying boxer briefs with pouch

Fabric and style should be your first and second considerations when stocking up on boxer briefs, but also worth taking into account is the pouch. Men’s underwear, thankfully, has long since mov...

The most comfortable pouch underwear for men

Not all pouch underwear for men is made equal. Guys wear all types of underwear styles, from standard cotton boxer briefs to compression shorts. No matter the decision you make, all underwear prom...

Why I love the Pouch Underwear

  I know what some of you might be thinking… What is so revolutionary about that pouch underwear? Boxers are boxers! What can actually change? I know, I was thinking the exact same thing before I ...

This is Phil V, our CEO

Business background (Long story short) Serial entrepreneur, Phil has been at the helm of 3 business ventures over the past 10 years. No stranger to hard work and risk management, he’s definitely ...