News

Our Partners for the Father’s Day Gift Box  Hook Underwear invited talented chefs, entrepreneurs, and the 2019 USA sommelier to develop a unique product: the Papa Gourmet Pack that includes an excl...

Throughout November and December, Hook will be unveiling its new underwear collection. Colorful patterns, as well as classic and elegant designs. Our newest undies are comfier and even more stylish...

Hook underwear launches a new contest that will last until Christmas. A value of USD $239.00, the All Week Pack offers gives you a week off laundry : the dream of every man.  With a pair of undies ...

Fabric and style should be your first and second considerations when stocking up on boxer briefs, but also worth taking into account is the pouch. Men’s underwear, thankfully, has long since mov...

Not all pouch underwear for men is made equal. Guys wear all types of underwear styles, from standard cotton boxer briefs to compression shorts. No matter the decision you make, all underwear promi...

I know what some of you might be thinking… What is so revolutionary about that pouch underwear? Boxers are boxers! What can actually change? I know, I was thinking the exact same thing before I joi...