All about that comfort

Chafing, irritation and friction are things of the past with these revolutionary undergarments made of the most advanced materials. Integrating the patented MyPair Pouch™ technology, the boxer briefs and trunks provide great support for your manhood. Designed for active men and their well-being.

Your 2021 Burger Collection

Our Partners for the Father’s Day Gift Box  Hook Underwear invited talented chefs, entrepreneurs, and the 2019 USA sommelier to develop a unique product: the Papa Gourmet Pack that includes an excl...

Boxer Briefs that Care

Throughout November and December, Hook will be unveiling its new underwear collection. Colorful patterns, as well as classic and elegant designs. Our newest undies are comfier and even more stylish...

A friendly contest for Hook All Week Pack

Hook underwear launches a new contest that will last until Christmas. A value of USD $239.00, the All Week Pack offers gives you a week off laundry : the dream of every man.  With a pair of undies ...