Hook Underwear invited talented chefs, entrepreneurs, and the 2019 USA sommelier to develop a unique product: the Papa Gourmet Pack that includes an exclusive recipe booklet, a limited edition Papa Gourmet apron, two boxer briefs, and a pair of socks. Discover our string of experts and their recipe.
Leslie Roark Scott started competitive barbecue cooking in 1989 alongside her father, the legendary pitmaster, Garry Roark. Today, Leslie is the owner and chef of Ubons Restaurant in Yazoo City. She and the Ubons BBQ Team cook in competitions and festivals all over the country. For our booklet, she is proposing a duck and wild boar bacon burger.
Chef Joe is what you would call a barbecue enthusiast. Whether it’s for breakfast, dinner, supper or dessert, his catering service creates delicious meals on the grill. He’s offering you a Mac n’ Cheese burger cooked with Hickory wood chips!
Programmer, analyst and dad, Patrick is a simple guy and a food fanatic who loves mixing surprising flavors to create savoury dishes. In the kitchen, there’s nothing more important than having fun! Patrick is the lucky guy who won our contest for the best burger recipe. His Mexican burger mixes guacamole, Mexican sausage and traditional side dishes with a fancier take.
Created by Frank Menard and Pierre-Olivier Drouin in 2015, Firebarns is the go to for hot sauces, barbecue sauces and seasonings. Prepared with their locally grown ingredients, their products enhance the flavor of your meals. You’ll find their sauce suggestions alongside the recipes in the booklet but Frank also cooked up something for our vegetarians! Simple yet delicious, the Portobello burger will blow your mind!
Sean Brasel is an executive chef and part owner of Meat Market. Food Republic gave him the title of “Grilling God” and he has also been crowned as Miami’s Hopchef at Brewery Omegang’s Throwdown. The legendary chef created a black truffle burger using high tech cooking instruments. Will you be the next barbecue God?
Consultant and chef, Ian has more than 30 years’ experience. He and his team now share their knowledge, techniques and expertise through counselling sessions, training and more. He prepared the perfect semi-cooked salmon burger served with a tofu emulsion.
First in communications and event planning, Guillaume is now the co-owner of Boucan. Meat market, catering service and producer of its own seasoning products, this flourishing business is more than just a smoke show. His recipe: a blood sausage burger with gravy sauce!
Known as the Godfather of the Grill, his charm and fearless culinary spirit have led Ted Reader to become an award-winning chef, author, food and product innovation entertainer and a professor of Modern Culinary Applications Innovations at the Canadian Food and Wine Institute at Niagara College. His smash cheeseburger recipe uses homemade spiced maple mustard and cooking techniques that will enhance the flavors of your burger!
Well, now I don’t know about you, but I am craving burgers! With the Papa Gourmet Pack, your dad will not only be the most comfortable one in the world, he’ll also become the greatest dad chef of all!
The new collection features classy and plain boxer briefs. Whether black, grey, navy, green, red, or striped, these undies have style for all tastes. These must-have are a great addition to your wardrobe. Samuel Fleury, our designer, also designed unique, trendy, and elaborate summer, winter blue, dino, pineapple, and ocean patterns. There’s a design for everyone!
Did you know that your feedback matters to Hook? Thanks to your comments and suggestions on our undies, we designed comfier products for our third collection to give you greater support throughout the day.
Adjustments to the sizes of our boxer briefs were made to correspond to the measurements of other underwear companies. We added length to the waistband and produced a round-shaped pattern instead of an A-shaped one. This alteration, along with the removal of the back-cutting lines, gives more room for your jewels and buttocks. Therefore, if you were tight in a pair of large boxer briefs, you will now be more than comfortable.
The Sack Pack PouchTM has more volume to welcome and support your manhood. Some clients found the pouch too small, so we increased the width at the top, bottom, and sides. With this new version, the sack is higher up at the front of the underwear. As a result, it removes your nuts from the nutcracker (your legs) and creates a push-up look. It’s like putting your private parts in a basket of clouds.
The bamboo fabric makes you wanna lie in an ocean of Hook underwear. Eco-friendly, exceptionally soft, breathable, and antibacterial, these boxer briefs are more resistant and have the same features as this incredible fiber. The more flexible waistband holds everything gently into place.
With all these alterations, the third generation of Hook boxer briefs provides greater support and comfort than before. We hope you’ll love our new collection and patterns! Don’t hesitate to contact us to share your comments and your ideas.
With a pair of undies and a pair of socks for every day of the week, there is no need for laundry or to wear you boxer briefs inside out so they can last 2 days! The all week pack got you covered for 7 days and there is even a bonus : a change for your night out! This pack is worth more than USD $235.00 but is sold at only USD $120.00 but now you have the chance to get it for free.
Here's how to enter the contest.
Terms and agreements for the All week pack contest :
Good luck!
]]>Fabric and style should be your first and second considerations when stocking up on boxer briefs, but also worth taking into account is the pouch.
Men’s underwear, thankfully, has long since moved away from just briefs or boxers. Boxer briefs and their shorter “trunks” variants rule your drawer now, which should mean flattering underwear that retain their shape throughout the day.
The purpose of the pouch is keep the fit on your thighs trim while giving you room to breathe where it counts, and offering a little extra support at the same time. Not only do boxer briefs with pouches vary in implementation from brand-to-brand, but the stretchiness of the fabric, your anatomy, and how high or low you like to wear your underwear are big factors as well.
We would recommend that everyone give the pouch a shot, and these are our favorite boxer briefs with pouch below.
Hook Underwear has key features that make them stand out. First is our trademarked Sack Pack feature that uses lateral panels to protect your junk and prevent chafing. Next is our flat seams so that the inside of the underwear is completely flat against your skin.
And as an added bonus, all our boxer briefs are made from bamboo fiber to allow moisture to dissipate away from the skin, so you feel cool and comfortable at all times.
]]>Long story short, pouch underwear for men eliminates all of the issues associated with boxer briefs or compression shorts. Hook Underwear product team decided to address chafing through the creation of the Sack Pack pouch that keeps everything in place. No matter your activity level, trust our pouch underwear ( link article 2 ) to keep you comfortable 24/7.
Do you wear boxer briefs to keep yourself comfortable throughout a busy workday or tough workout? Pushing everything together in a too small pouch is not the best option. Standard boxer briefs simply have no support and they smash your package against your body creating:
Our pouch underwear product line includes lateral panels, flat seams and bamboo fabric. No matter the activity, our boxer briefs work for you.
Bamboo fabric will keep you comfortable, whether sleeping, working out, or at work. It adapts to every temperature to keep you cool all day long. It also has hypoallergenic properties that will be more gentle to you than other fabrics.
]]>And folks, let me tell you, they are right! It is!
I have tried other brands and I admit that I liked the products, but not as religiously as I like Hook and its pouch. It’s not only a pouch, it’s a comfort zone… no… it’s a comfort home.
It’s great for active people, yes… but also great for me, a guy that sits at a desk all day coding, and at night and over the weekend serving you, our customers, over chats and emails… So you see, the pouch underwear is not only for the most active! It is for us, techies, desk workers, designers… Because while we have our eyes glued on the monitors all day long, our package stays in the pouch, comfy, right where it belongs.
On another note, when I have free time, I’m a fisherman. I fly fish, knees deep in the river, forgetting everything and focussing on the task at hand: catching that picky brown trout. Well, at that moment, I do NOT want to have to worry about repositioning my package through my chest waders… Seriously! I need support! This is why the Hook Feel Navy Anchor is my utmost favorite… Yeah, I know, I’m kinda superstitious like that…
So, I just wanted to remind you that behind all of the ads and promos and web presence, there are people… real people… wearing the products, ready to share their stories with you, ready to hand out their experience and knowledge of the pouch underwear to help you join us in this freedom world… Follow me and change the way to live inside your pants! Be fully supported with the pouch underwear! Be like me…
Be Hooked!
Sylvain D.
Customer Satisfaction Specialist
]]>Serial entrepreneur, Phil has been at the helm of 3 business ventures over the past 10 years. No stranger to hard work and risk management, he’s definitely a go-getter. His entrepreneurial adventure began with Lubie, an agency specialized in website design and branding. He spent 7 years as president, building the business up to $1.2 M and over 20 employees.
While working at the agency, he launched an online boutique dedicated to men’s underwear and managed a team of 20 employees. Three years ago, he decided to sell his Lubie shares to his partners and shift his focus solely on eCommerce and his new business endeavour: Hook Underwear.
During those first few years of selling boxers online to clients all over the planet, Phil familiarized himself with the world of men’s underwear. He had the opportunity to try on and to sell every kind of boxer there is (didn’t go as far as the G-string, but close). This means he had the chance to connect with his clients, to better understand what they appreciated and what rubbed them the wrong way when it comes to their boxers.
From this time spent selling, learning and talking about underwear, he had the idea to create his own boxer brief. One with an inseam of 5 inches, cut in a bamboo fabric and equipped with an interior pocket that keeps the package in place.
What we like most about Phil? His sense of humour and his kindness. This guy is easy to talk to, fun to be around and passionate about his work. Sport is a big thing in his life; hockey, jogging or volleyball with friends, he’s always up for it. The thing he can’t get enough of? Owning his “soccer dad” status and watching his daughter run around like a gazelle.
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