Our story

We had this crazy idea to create the most comfortable men's underwear ever made at a fair price.

We're two childhood friends who, in 2010, created an online store offering underwear for men. Five year later, having grown tired of seeing traditional brands offering merchandise where the main focus was on the design or fashion aspect of the product, or where the item was unreasonably overpriced for the quality and comfort offered. It was at this moment that we decided to create our own boxer. Today, our small team of designers and go-getters are working full force creating comfortable, quality underwear and intimates for men at a fair price.
Cheers !